Rather than organising the principles according to the mechanisms by which people receive, process and respond to information (and design), this book instead lists each principle from A - Z.

Capturing the best from leading-edge graphic designers, photographers, and business visionaries, these books will help you advance your skills to the next level. Takeaway: It is almost completely impossible to do two things at the same time, so even if you think you are good at multitasking, it is just as likely you have never actually done it. When you see an individual smile, your brain responds with mirror neurons causing you to smile, too.Jen ke třeba mít na paměti, že když chcete tématům v knize uvedeným fakt porozumět, bylo by dobrý si o nich přečíst víc a ověřit si, nakolik jsou prezentované informace validní a aktuální. I wrote and ran my first computer program, and the printer spit out a piece of paper that said 'JOB ABORTED.

When we talk about great design we usually think of something that grabbed our attention, were appreciative of and stayed in our memory long afterward. That’s why advertisers place ads at the sides of a web page; they’re guaranteed to receive attention.

For most people, more choice equals more control – and control is a good thing because evolutionarily speaking human beings in better control of their environment have better chances of survival.