At some time (1874?), it was decided to split the operations of the business with retail made a separate company. In 1898 McVitie rebranded that company McVities, Guest and Co (usually McVitties) after joining with his brother-in-law Edward Graham Guest. [15] In 1903 they built the McVities Guest Tearoom at 135/136 Princes Street (on the corner of South Charlotte Street). [16] National Biscuit Day: a chequered history of McVitie's Digestives". The Telegraph . Retrieved 22 August 2022. a b The National Archives of Scotland. "McVitie & Price, Ltd" . Retrieved 2 November 2007. [ dead link]

Jaffa Cakes - definitely not biscuits - prepare to take on imitators". The Daily Telegraph (London). Retrieved 28 December 2014 McVitie's". United Biscuits. Archived from the original on 9 August 2007 . Retrieved 16 August 2007.See how chocolate digestives are made at a London biscuit factory". Time Out . Retrieved 16 August 2022. In 1947, McVitie & Price made the principal wedding cake for Princess Elizabeth and Philip Mountbatten, which was served at the wedding breakfast. [37] McVitie's were commissioned to make a chocolate biscuit cake as a groom's cake for the Wedding of Prince William and Catherine Middleton in 2011. [38] Products edit Biscuits edit McVitie's Hobnobs (plain pictured) were launched in 1985. The chocolate version (first produced in 1987) ranks high in polls for dunking. McVitie's-branded Club mint flavoured biscuit.

McVitie's Tasties Shorties consists of crunchy, golden shortcake biscuits dusted with a sprinkling of sugar. Sixty facts about a royal marriage (item 43)". BBC News. 18 November 2007 . Retrieved 15 January 2008. Although not their core operation it is noteworthy that McVitie's were commissioned in 1893 to create a wedding cake for the royal wedding between the Duke of York and Princess Mary, who subsequently became King George V and Queen Mary. This cake was over 2 metres high and cost 140 guineas. It was viewed by 14,000 and was wonderful publicity for the company. They received many commissions for royal wedding cakes and christening cakes. [22]

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Some of the products in the McVitie's line were rebranded McV in 2002, but this was replaced in 2005 with a restyled version of the McVitie's brand logo. In 2007, United Biscuits licensed the McVitie's brand to Meiji Seika Kaisha Ltd for biscuit production in Japan. Wallop, Harry (6 May 2012). "Jaffa Cakes - definitely not biscuits - prepare to take on imitators". The Daily Telegraph. The factory, which covers more than 10 acres, produces 2,000 Jaffa Cakes a minute

a b c "Chocolate digestive is nation's favourite dunking biscuit". The Daily Telegraph (London). 2 May 2009 Britains Got Talent is proud to welcome new series sponsor, McVities". ITV Media . Retrieved 16 August 2022. Robert McVitie was born in Dumfries in 1809. [6] He served an apprenticeship with a baker and in 1834 he moved to Edinburgh. He initially lived and worked at 130 Rose Street, just north of Princes Street in the New Town. [7] In 1835 he moved to the adjacent building at 129 Rose Street. It was called a "provision Shop". [8] In 1843 he opened a second shop at 14 Charlotte Place (later renamed Randolph Place) just west of Charlotte Square. [9] Early 20th century McVitie & Price's Digestive biscuit tin, located in the Victoria and Albert Museum, London. Plain digestives were launched in 1892. Our Locations". United Biscuits. Archived from the original on 24 June 2007 . Retrieved 16 August 2007.In 1875 the company had been joined by Charles Edward Price as a salesman. His success in this role led to a partnership in 1888 to create McVitie & Price. In 1888 they built the huge St Andrews Biscuit Works on Robertson Avenue in the Gorgie district of south-west Edinburgh. [17] Price left in 1910 following the death of Robert. In 1881 his eldest son, also Robert (1854–1910), was in charge of the Queensferry Street business [13] while the other properties remained in his name until 1884 although he died in 1883. In that year Robert junior also occupied 8 and 9 Merchant Street. [14] In 1887 he employed Alexander Grant from Forres, an experienced biscuit maker, to aid in this. He was employed as foreman of the bakery but left to set up his own bakery in Inverness but this failed and he returned to McVitie's.