Krieger, Candice (1 March 2012). "Mr 'French Connection' means business". Jewish Chronicle . Retrieved 1 October 2014. French Connection share price jumps as it unveils plans to sell premium lifestyle brand Toast". The Independent. 9 April 2018 . Retrieved 29 December 2018. The success of the branding in raising French Connection's profile led to similar tactics from other organisations. French Connection launched a trademark infringement case in the London High Court challenging the owner of "First Consultants UK Ltd", a computer company, over its use of the "fcuk" initialism. The case found that the Internet Domain fcuk.com was registered prior to French Connection applying for the UK Trademark and its claim for passing off was dismissed. Mr Justice Rattee refused to grant an injunction, describing French Connection's use of the initialism as "a tasteless and obnoxious campaign." [14] [15] The company threatened legal action against the political youth organisation Conservative Future, which had briefly adopted the spoof abbreviation "cfuk" (short for "Conservative Future UK"). [16] A French Connection store in Toronto, Ontario, Canada fcuk in Vaughan Mills Mall, Canada Friction is not a bad fragrance - it starts out with citrus and musk notes that finishes into a decent spicy fragrance. It is generic and is a "copy cat" to many fragrances out there. The longevity, projection, and sillage are below average - lasting only a couple of hours close to the skin. The fragrance does offer flexibility or versatility as it can be worn to any event at any time of the year - just take the bottle with you to reapply (frequently) as needed. No compliments on this one thus far and it may not be worn enough to provide any follow-up down the road.

Okay - I did a double take at the label (designer) when I first spotted this cologne... I am sure there are others... French Connection has produced perfumes as an extension to the main clothing brand. This is a partial list French Connection represents the majority of French Connection Group's revenue (some 88 per cent in 2014), however it owns a number of other clothing/homewear brands, including YMC, Great Plains and TOAST. [2] [5] Toast now has twelve UK stores. [21] [ needs update] Perfumes [ edit ]On the 5th February 2021 the company made a regulatory announcement that The Board of French Connection Group Plc notes the recent share price movement and confirms that it has received separate approaches from each of Spotlight Brands in conjunction with Gordon Brothers International LLC ("Spotlight") and Go Global Retail in conjunction with HMJ International Services Ltd ("Go Global") as potential offerors for French Connection Group Plc, each of which may or may not result in an offer for the company.

In 2017, French Connection appointed two new independent directors, after facing pressure from investors. [7] In February 2017, Sports Direct bought Schroders' 11% stake in French Connection. [8] Geoghegan, Jill (1 October 2014). "Lifestyle brand Toast opened its fourth store in Chelsea this week". Drapers . Retrieved 1 October 2014. a b c Wood, Zoe (15 March 2010). "French Connection sells Nicole Farhi as losses mount". The Guardian . Retrieved 1 October 2014. a b c Ehrlich, Dorleen; Raugust, Karen. "French Connection". fashionencyclopedia.com. Fashion Encyclopedia . Retrieved 1 October 2014.

Fcuk Connect Her and Fcuk Connect Him (2007) – Men's and women's ranges with base notes including musk. Armistead, Louise (20 October 2013). "zigzag pattern that is French Connection". Daily Telegraph . Retrieved 1 October 2014. While the revival of the UK brand's fortunes in the 1990s has been attributed to the success of the FCUK logo, it has had mixed financial fortunes during the 2000s, reflected in its poor share prices in the UK. [18] After reportedly losing market share to rivals such as Zara, Topshop and ASOS – with some analysts suggesting its pricing was out of step with other competitor brands – its position improved in 2014. [5] [18] As of 2014 [update] the French Connection brand had 131 stores in the UK and Europe. [19] Worldwide operation [ edit ] Fcuk Her and Fcuk Him (2003) – Original women's perfume by Zirh/Shiseido and men's perfume by James Krivda.