In the 1980s and 1990s, Molinari's claims adapted to the well-established international character the product had acquired. This produced the slogans: "If you go around the world, Molinari is there" and "It has only one fault, it isn't foreign", up to the famous Dodo "Travel" campaign.

Sambuca Molinari Extra: too much italian

After 1975, following the death of Angelo Molinari, his sons took up his legacy by continuing to promote the Sambuca Molinari brand in Italy and worldwide.In 2017, for the first time, Molinari decided to update the design of its historic bottle. Transparency, softer lines and a new shape, which however does not alter its essence. The reinterpretation of a great classic, which has enabled the brand to enter a more contemporary dimension.

How to drink Sambuca | The Molinari Rites

Many celebrities, both actors and sports stars, took turns providing endorsements for Molinari's advertising campaigns. The company looked to foreign markets, where it was welcomed, and also conquered international palates, in a few years becoming one of the most famous Italian products in the world.

In 2006, Mafalda, Angelo's daughter, dedicated the Angelo Molinari Foundation to her father, with the aim of promoting, organising and sponsoring scientific initiatives. The non-profit organisation has carried out countless activities: donating medical equipment to hospitals, organising medical conferences, congresses and workshops in Italy and worldwide. Since 2015, the Foundation has changed its institutional purpose, choosing to promote initiatives aimed at helping and supporting children who are disadvantaged or in need, as well as their families.