Schultz, E.J. (24 April 2014). "Is America Ready for Tequila-Flavored Beer?". Advertising Age . Retrieved 3 October 2016. Desperados was born of “wild experimentation” when our master brewer remixed the rules by combining beer and tequila, creating a brand new beer segment! Desperados is the world's first Tequila Flavoured Beer. Sold in over 86 countries, Desperados is a product of Nigeria’s leading brewer, Nigerian Breweries Plc, a Heineken Operating company, well known for highly successful brands such as Tiger, Star Lager, Amstel Malta, Heineken, Maltina, Gulder and others. With 5.9% alcohol by volume, Desperados is a tequila-flavoured pale lager beer. Heineken to Stop Selling Desperados Tequila-Flavored Beer in the U.S." Advertising Age. 18 November 2015 . Retrieved 3 October 2016. With a target of young Nigerians who are “Made To Be Different”, and who desperately need to express themselves in ways that reflect their personal brand values, Desperados aims to push the boundaries of wild experimentation reflecting its daring heritage.

Desperados Tequila Flavour Beer (12 x 650ml Bottles) Desperados Tequila Flavour Beer (12 x 650ml Bottles)

On Saturday, December 12th, 2020, 25 years after it was originally created and produced by the French brewing company Fischer Brewery, the world’s first tequila-flavoured beer, Desperados finally launched in Nigeria with style.Desperados' listed ingredients are water, malted barley, glucose syrup, corn, sugar, aromatic compounds (75% Tequila), citric acid, and hop extract. Costco Online UK Limited, UK Home Office, Hartspring Lane, Watford, Hertfordshire, WD25 8JS. Registered in England and Wales No. 8055444 Desperados is a beer flavoured with tequila. A unique taste experience that combines the sweetness of tequila flavours with the bitterness of high quality, golden beer. Bringing together an eclectic blend of young Nigerians, Desperados, famous for challenging party norms, is set to become the life of the party, as the most iconic beer beverage for this generation. Heineken Pulls Desperados Tequila-Flavored Beer From U.S." Beverage Dynamics. 19 November 2015 . Retrieved 3 October 2016.

Desperados Tequila Lager Beer 4 x 500ml Cans | Dee Bee Wholesale Desperados Tequila Lager Beer 4 x 500ml Cans | Dee Bee Wholesale

Brewed fully flavored, Desperados was first launched in France in 1995, and is now present in bars and clubs in 86 markets around the globe. The number one preferred alcohol brand among young adults in France, Desperados has been delivering double-digit growth for the last 6 years, accelerated by its growth in key markets. In a statement at the launch event, the Marketing Director, Nigerian Breweries, Emmanuel Oriakhi said, “Desperados is a brand that expresses an unconventional and daring outlook on life which resonates with the energetic and vibrant young Nigerians.”A distinctive combination of full bodied larger with a boost of tequila flavour. A light and refreshing taste, balanced with lemon and spicy notes for sweetness, perfect for those sunshine occasions. We are committed to offering the best value to our members, with a satisfaction guarantee on both your membership and merchandise. The UK Chief Medical Officers advise that it is not safe to drink more than 14 units a week on a regular basis ( source). Desperados is a tequila-flavored pale lager beer with 5.9% alcohol by volume originally created and produced by the French brewing company Fischer Brewery, now produced by Zlatý Bažant Brewery. [1] [2] [3]