Tip: Swirl your brush instead of pumping it; this will limit the amount of air in the tube and improve the longevity of your product. While the brush's magnetic center is a standout feature (they're actually working to patent the technology in the EU and the U.S.), there are a few other design characteristics worth pointing out. The mascara's custom-engineered brush also boasts soft zig-zag bristles that allow it to comfortably glide through your lashes and lift them. The development team also spent time innovating the mascara's wiper. Customized to the brush, you're guaranteed to get the right amount of product on the brush every time you pull it out of the tube, without having to worry about mess, excess, or clumps. Every once in a while, we come across a beauty product that we instantly know is in a league of its own; exceeding our every expectation and then some, these attention- holders are so darn good we’ve come to sum them up in just three words: Need. It. Now. That’s it, that’s all it takes to let Team Cult Beauty know they’re in the presence of greatness: the kind of product we buy in twos so we don’t run out, the formula that our friends never hear the end of. Well, { Benefit} has just blessed us with one of those very arrivals…

danicag14 Length for days This mascara adds clime and length. Curls lashes nicely while separating for a more lengthy yet natural look. I would definitely recommend using this mascara. The results: Wow! The new formula adds instant length and makes lashes look super pretty. You can choose to apply a few swipes for daytime or keep swiping it on for more drama. We say swipes because we don’t recommend using this to build up coats and coats, as it will get clumpy if left to dry between layers. Instead, keep swiping the brush through while it’s wet to perfect your look. What it is: An extreme lengthening mascara that uses a magnetically charged brush, which pulls the magnetic, mineral-enriched formula up and out beyond the tips of your lashes. The formula is designed to be water-resistant, lightweight, buildable, and claims to give 36 hours of wear without smudging or flaking. We have BIG beauty news; Benefit, the UK’s number 1 premium mascara brand has a new launch! The best-selling they’re Real! range, known for its ‘lashes beyond belief’ formulas, is welcoming a new product to its line-up, and it’s unlike anything we’ve seen before! Drumroll please (and a sharp intake of breath) for the Benefit They’re Real Magnet Extreme Lengthening & Powerful Lifting Mascara. Using the wand, I raked the mascara through my lashes, making sure I started right at my lash line. I like to apply one coat of mascara to each eye, let it set a little bit, and then go in with a second layer.yes! As you can see my from my picture, it gave me length and body. I’m wondering where all of those lashes hiding? We were immediately impressed with the formula and how effortlessly it coated our lashes. Even after layering it through our lashes just a few times, we had impressive length. It also kept our lashes well separated, and they didn’t clump together.

About the brand: Benefit Cosmetics is known for its best-selling mascaras, primers, bronzers, and eyebrow products. About My Lashes: Average length but disappear on camera The brushes: The OG They’re Real! brush had an hourglass shape with long plastic bristles and a custom-domed tip that targets tiny lashes. In contrast, the new They’re Real! Magnet brush is straight and has much shorter plastic bristles that easily grab lashes and allow you to get right to the root. Many people find the original they’re Real! Mascara hard to remove. However, it’s all about the formula you use to take it off. Benefit has a dedicated they’re Real! Remover if you’d like to stay within the range or I’d recommend a bi-phase eye makeup remover. A bi-phase formula combines two phases of oil and water mixed, which lift away stubborn, long-wear makeup without pulling or tugging. One of my favourites is La Roche-Posay Respectissime. When I think about mascara, Benefit Cosmetics is one of the first brands to come to mind. As the #1 mascara brand in the U.S, it's safe to say they know how to create lash lengthening, curling, and volumizing products that people love. Anchoring their lash offerings is the They're Real! Mascara family. You're likely familiar with They're Real! Lengthening Mascara, which has garnered praise from makeup artists and Byrdie editors alike. But today, meet the newest mascara launch from Benefit Cosmetics: the They're Real! Magnet Mascara. The force of the magnet is subtle, so you can't feel it working — but you can see the results immediately. I usually spend loads of time trying to get my brush into every little nook and cranny of my eye, but the magnetic pull of this formula against the brush does all of that for me. So not only do my lashes look longer and fuller than normal, I can get them that way in a fraction of the time.

The Verdict

Aqua (Water), Cera Alba (Beeswax), Paraffin, Polybutene, Vp/Eicosene Copolymer, Glyceryl Stearate, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Steareth-21, Palmitic Acid, Pvp, Stearic Acid, Silica, Pentylene Glycol, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Caprylyl Glycol, Panthenol, Hydroxyethylcellulose, Aluminum Hydroxide, Tocopheryl Acetate, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/-: Ci 19140 (Yellow 5, Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 77007 (Ultramarines), Ci 77163 (Bismuth Oxychloride), Ci 77288 (Chromium Oxide Greens), Ci 77289 (Chromium Hydroxide Green), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), Ci 77742 (Manganese Violet), Ci 77891 (Titanium Dioxide)]. N° 14247/A

How it works: Custom-designed zig-zag bristles are strategically positioned to fan out, separate, and define lashes, while the magnetic formula helps to extend your lashes by up to 40%! Its long name is fitting because length is exactly what you can expect from this magnetic mascara. But in true Benefit style, that’s not it. Scroll to find out exactly why we’re tipping this lengthening mascara to be the next big thing in our no holds barred review. I would, but I would need to pair it with primer because I found after around 6 hours of wear it smudged on me. But this happens a lot to me with mascaras because my eyelashes touch my brow bone frequently.

The next in a line of legendary mascaras, we can say with surety that the all-new { They’re Real! Magnet Extreme Lengthening & Powerful Lifting Mascara} is destined for icon status. Chances are if you tried the original They’re Real! Lengthening Mascara, you may find it hard to believe that it could get any better (our thoughts exactly…) but the brains behind Benefit have done the impossible! lala1211 Excited at first but then....raccoon eyes :( The product really made my lashes pop and look much more dramatic and full but then literally after about 30 minutes of just getting dressed, I noticed it started to flake and add it some major raccoon eyes underneath and I was so disappointed. The brush is sharp but I feel like that was super helpful to get the application right. But just to have that small bit of time of great lashes wasn't worth it to me :( For full disclosure, I’m a big and bold lash type gyal. In fact, I like my lashes as dramatic as a good Hollywood movie, with a touch of reality of course. However, I hate faffing with falsies, so I spend a lot of time hunting for new mascaras that will give me maximum volume and curl with minimal effort. I’m a fan of Benefit mascaras and my expectations were very high, because if we’re talking ‘They’re Real!’ but better, I know we are about to hit iconic grounds. Lashes look long and lifted; Benefit did an instrumental test on 21 women and the results were that lashes looked 40% longer! The proof is in the picture too, scroll to the team review section for my own before and after to see the effect for yourself.