The toy market was in a down cycle from 2002 to 2003, with the construction toy segment losing 10 to 15%, but Mega Bloks experienced increased sales. Since 1986, the company had seen a run of 17 years of growth, becoming number two in the construction toy segment behind Lego. [5] Three years later, on February 10, 2017, Mattel announced that it was introducing Mega Construx, [14] a new sub-brand of construction sets designed for children four and up as well as adult collectors. Construx's first license property line was Pokémon, launched in mid-2017. [4] Product types [ edit ] Construction [ edit ]

a b c d e f g h i j k l m n o p Mega Bloks Inc. "Vol.61". International Directory of Company Histories. St. James Press. 2004. Archived from the original on October 19, 2015 . Retrieved February 22, 2016. {{ cite book}}: CS1 maint: bot: original URL status unknown ( link) Montreal's Mega Brands triumphant after Lego loses trademark challenge". Archived from the original on September 19, 2010 . Retrieved December 31, 2011. In 1967, Victor Bertrand and his wife Rita founded the company as Ritvik Holdings (RH). Ritvik is a portmanteau word based on a combination of Rita and Victor. RH began by distributing toys made outside Canada and also facilitated contracts between foreign brands and Canadian manufacturers. [5] Mega Brands Inc. (formerly Mega Bloks Inc. and Ritvik Holdings) is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, Board Dudes and Rose Art. The company distributes a wide range of construction toys, puzzles, and craft-based products.Mattel Completes Acquisition of MEGA Brands" (PDF). Mega Brands. 2014-04-30. Archived (PDF) from the original on 2016-03-05 . Retrieved 2016-02-23. Lego loses trademark ruling in EU". New York Times. 2008-12-12. Archived from the original on 2018-01-03 . Retrieved 2016-02-25. PR Newswire (2017-02-10). "Mattel Rebrands Mega Bloks® and Mega Construx™". Archived from the original on 2017-11-14 . Retrieved 2017-11-13. Ritvik followed the late 1990s licensing trend in 1998, with its first licensing agreement being for Teletubbies, followed by an agreement with Fisher-Price with its Sesame Street characters license. A NASCAR line was also introduced. [5] Ritvik Toys, Inc. was amalgamated with Ritvik Holdings Inc. on June 30, 1998. [6] Ritvik later became a vertically integrated company as it expanded by adding plastic injection molding operations, design operations, tooling manufacturers, and marketing services. The company had a leading share of the plastic injection molded market by the early 1980s. [5]

a b c d e f g Delean, Paul (March 31, 2012). "From the Archive: Mega Brands rebuilds its foundation". Montreal Gazette. Postmedia Network Inc. Archived from the original on March 4, 2016 . Retrieved February 22, 2016.In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets. [4] [ neutralityis disputed] History [ edit ] Ritvik Holdings [ edit ] Company Overview of MEGA Brands America, Inc". Bloomberg Business. Bloomberg. Archived from the original on March 4, 2016 . Retrieved February 23, 2016. Mega Brands ponders selling craft business". Toronto Star. Canadian Press. March 5, 2008. Archived from the original on March 3, 2016 . Retrieved February 23, 2016. Horovitz, Bruce (February 28, 2014). "Mattel gets construction toy brand Mega Bloks". USA Today. Archived from the original on March 7, 2014 . Retrieved March 12, 2014.