Whether you’re trying to stay energised during a long workday or pushing yourself in the gym, these delicious energy drinks can help keep you going strong! So if you need an extra bit of energy, reach for one of these amazing cans and get the boost you need! Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023.

Soós R, Gyebrovszki Á, Tóth Á, Jeges S, Wilhelm M. Effects of caffeine and caffeinated beverages in children, adolescents and young adults: Short review. Vol. 18, International Journal of Environmental Research and Public Health. MDPI; 2021.The Food Standards Australia New Zealand (FSANZ) code restricts how much caffeine can be added to drinks. Ramalepe, Phumi. "Prime mania among school kids - govt asked to intervene". News24 . Retrieved May 20, 2023. Prime Hydration was created through a collaboration of two very popular YouTube streamers: Logan Paul and KSI. Each has a large fan base, creating a big hype around their product before it was even launched.

In July 2022, Premier League club Arsenal announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the club. [47] [48] [49] In 2023, KSI had plans to make an Arsenal-flavored bottle if they were to win the Premier League. [50] However, after a loss to Nottingham Forest, which led to rivals Manchester City winning the Premier League, the flavor was shelved and plans were cancelled. [51] Sports drinks] offer very little benefit to people who are not participating in endurance sport and really shouldn't be encouraged for individuals who are not doing a lot of physical exercise, because you're not going to get any benefit." Who are Logan Paul and KSI?

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Fans of the original Prime drink will be glad to know that the key ingredients and amounts have been carried over to the supplement. Dr Deborah Lee, from Dr Fox Online Pharmacy, told The Mirror: "I would not recommend children drink Prime energy drinks or other energy drinks for children of any age. Children don't need energy drinks anyway – they have plenty of energy!

Government of Canada, Health Canada (July 12, 2023). "Various brands of caffeinated drinks recalled - Recalls, advisories and safety alerts – Canada.ca". recalls-rappels.canada.ca . Retrieved July 13, 2023. Prime Energy has been banned in New Zealand. [26] The drink has also been banned in schools in many countries, including some in Australia, Canada, [27] South Africa, the United Kingdom and the United States. [28] Australia A doctor has now issued a warning to parents about the drink's high caffeine content. Prime energy contains a whopping 200mg of caffeine, compared to 86.4mg in a can of Monster Energy. The most concerning product from Prime, is the Prime Energy drink, which is currently not sold in South Africa. This drink contains a whopping 200mg of caffeine, which is significantly higher than its competitors, such as Monster Energy with 160mg per can and Red Bull with only 80mg (3,4). When compared to a cup of coffee, which only has 40mg of caffeine, the high amount in a single drink is worrying (5). Regular consumption of energy drinks can lead to various health issues including heart arrhythmias, headaches, high blood pressure, inflammation, and chronic conditions, such as diabetes and obesity (6–10). According to Prime, the energy drink variant contains 200mg of caffeine in each 355ml serving. It's not recommended for children under the age of 18, pregnant women or people sensitive to caffeine.On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [40] New Zealand Caffeine, a stimulant found in Prime Energy Drink, can have both positive and negative effects on the body. On the positive side, caffeine can enhance mental alertness, improve focus, and increase endurance during physical activity. It can give you that much-needed energy boost to power through a busy day or intense workout session. a b Jacobs, Emma (March 11, 2023). "The playground Prime craze is a lesson in modern marketing". Financial Times. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. The Prime labeling is used on energy drinks, sports drinks, and drink mixes. [5] The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. [7] The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. [7] It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks. [8]

Prime is marketed as zero sugar and low calorie, but it's got sucralose, which is an "artificial sweetener which has been shown to alter the gut microbiome and increase levels of systemic inflammation". In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [52] [53] Prime signed several athletes to sponsorships, including Alex Volkanovski and Israel Adesanya. [54] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [55] Some of these compounds interact with your gut biome in your lower intestines, and we just don't know a lot about what effect that has."Logan Paul and KSI laugh at Pimblett after signing Prime x UFC deal despite previous rivalry". February 2, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023.