Pepsi with caramel flavoring. It was sold from November 2017 to the end of the year for the holiday season. Apichonrojarek, Kitja (January 16, 2009). "Pepsi Eyes Growth Despite Slow Market". Bangkok Post . Retrieved January 27, 2009. It is suggested that this business sells its product cheaper than its competitors (Coke Zero mainly) so that they may increase their market share and will also cause consumers to buy more of the product as it is cheaper and also cheaper than its competitors. Another reason why this would be a good idea is because Coke Zero is a well known brand worldwide as it sells various types of beverages also and its prestige may be as good as Pepsi Max so therefore if the price was sold lower, people would be more attracted to Pepsi Max as it is also a well known product and people could trust in its quality and will not think that it is ‘inferior’ to Coke Zero if the price was reduced. A low-calorie version of Pepsi that was sold in Mexico. It contains three calories of the natural Lemon Juice. No matter how many times their logo changes, Pepsi keeps on delivering the flavors and brand experience that people expect. Let’s take a trip down memory lane and see how the Pepsi logo evolved over time.

a b c "Pepsi tests 'Wild Bunch': Pepsi-Cola Co. has..." Chicago Tribune. February 23, 1991. Archived from the original on May 7, 2019. Pepsi with grapefruit flavoring. It was soft-launched in February 2017, but was discontinued at the end of the year. [7]

Pepsi Max is an innovation from the product ‘Diet Pepsi’. Pepsi max has an additional ingredient ‘ginseng’ which can act as a nourishing stimulant among other things. PepsiCo have tried to make Pepsi Max known to people as a thirst nourishing, low calorie energy drink.

A zero-calorie Pepsi available in Japan and South Korea, developed by Suntory [52] (Also advertised through the anime Tiger & Bunny and U-Know and Max of TVXQ) [53] [54] The original variation of the drink. It was first introduced in 1993 in the United Kingdom and Italy, and since expanded across the world. It has no connection to the American Pepsi Max which is now known as Pepsi Zero Sugar. When Brad’s Drink became Pepsi-Cola, the logo’s main color changed to an eye-catching red. The serifs and mid-height letter spikes that decorated the original font became longer, fang-like spikes protruding from the tops and bottoms of the letters and the final “A” stretched out and coiled upward like a tail.

Ingredients in Pepsi Max

Daniel Piper (28 March 2023). "Brilliant new Pepsi logo is more than just nostalgia". Creative Bloq . Retrieved 29 March 2023.

Medina, Rafaello. "Pepsi o Capuchino - El nuevo producto estará en el mercado guatemalteco a partir de enero de 2006"[Pepsi or Cappuccino - The new product will be in the Guatemalan market from January 2006]. ElPeriodico.com (in Spanish). Archived from the original on 2014-08-11 . Retrieved 2014-07-31. A low-calorie Clear cola that was sold for a short time between 1992 and 1993. Unlike its regular counterpart, this version has never been re-released.Market segmentation is the process of breaking the total market down into smaller parts called segments [ 21] . The more segments which a business focuses its efforts on, the more the business can understand the needs and tastes of its consumers and be able to create a product to meet those needs. The total market can be broken down into gender, age, income and lifestyle, and if all of these areas are covered, the product will be most successful. A Lemon/Lime flavored variety. It was introduced to the United Kingdom in early 2005, and was discontinued by 2007. it was also sold in France as Pepsi Max Citron Citron Vert. Levenstein, Steve. "Pepsi Mont Blanc Bottles The Flavor Of Chestnuts". InventorySpot.com . Retrieved January 10, 2016.

An alternative variant of Diet Pepsi sold in the United States. It featured a Lemon flavor that was used to overcome the powerful aftertaste of Saccharin. The Lemon flavoring was removed in 1984 when the sweetener was changed to Aspartame, and was discontinued by 1988. It has no connection to the alternative name Diet Pepsi uses in most countries. Medina, Rafaello (January 23, 2006). "Guerra de precios en las sodas"[Price War in Soda]. ElSalvador.com (in Spanish) . Retrieved 2014-07-31.

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PEP). However, the company said that its customer research of the new flavor said it tastes more refreshing with a “real cola taste.” The first incarnation of Pepsi Light was cola and lemon flavor with 50% fewer calories. It was soon replaced with lemon-flavored diet cola of the same name in the 1970s and 1980s in the United States called Pepsi Light, which was lemon-flavored by necessity to counteract the aftertaste of the artificial sweetener saccharin. When aspartame became more widely available, the lemon flavoring was removed from the newly rechristened Diet Pepsi.