Instead, they seem to just act as a mere symbol of branding and, probably, a perceived sense of luxury. In the end, the move seems to be a very effective marketing strategy. Wayne says that people still shoot Jägermeister and other spirits, like Fireball. Neither is on the menu at Spanish Diner, the bar/restaurant on Manhattan’s Far West Side where he tends bar. In 1758 Johann Bernhard Berentzen founded a small distillery in Haselünne, Germany. Berentzen schnapps is still made at “The Berentzen Hof” (House of Berentzen).

The flavor profile is a bit different as well since Goldschlager tends to have an original taste, while cinnamon whiskey tastes more like cinnamon-flavored whiskey. Berentzen Apfel Schnapps is made from distilled single-grain spirit fresh sun-ripened apples. This apple schnapps is so smooth and well-balanced that it is hard to tell that you are actually drinking a spirit. On The NoseDo you remember your first shot of Goldschläger? I don't. Do you want to know why? Six years ago I was told that the tiny flakes of gold in the liqueur were meant to cut the inside of your throat so that the alcohol could make it into your bloodstream and get you drunk faster. For years I've feared the stuff, picturing dozens of tiny knives slicing into my throat and getting me hammered in twenty minutes flat (I'm a light weight.) If you or someone you know was ever duped by this rumor, I'm here to tell you that it's all a lie.

In the modern era, many of our flawed misconceptions about the medicinal benefits of gold from the past have been exposed through modern scientific investigation. Hopefully, no one in the modern age believes that drinking Goldschlager might give them eternal life, as the alchemists of ancient times might have believed. The classic Goldschläger is 87 proof (43.5% alcohol by volume) and is most often found in its 750 ml clear bell-shaped bottle. It can also be found in 50ml, 200ml, 375ml, and 1L-sized bottles. Regulations allow cordial producers creative license with not only the spirit and flavoring agent, but also how they’re incorporated. Some add flavoring agents after distillation by one of several methods. Infusion involves steeping the flavor source; maceration entails more aggressive crushing of the flavor components before steeping; percolation pumps water or spirits over the ingredients to extract flavors. Finally, flavor can be added by compounding, simply adding the flavoring extract to the spirit. Heartier flavoring agents such as seeds and flowers may be distilled along with the distillate, often for the second distillation, similar to the gin-making process. So, gold isn’t a panacea, but is it even safe to ingest? Could it poison you? Does it have any nutritional value? Common Myths and the Medical Effects of Edible Gold Ultimately, the question of whether one spirit is better than the other comes down to personal preference. If you like a strong cinnamon flavor with a fiery burn then Goldschläger might be your preferred choice; however if you're looking for something smoother and easier to drink then Fireball could be better suited for you. The Taste of Goldschläger

Smooth, creamy and slightly sweet to start. The mid-palate is when the ever-so-rich cacao makes its entrance and delights the tastebuds. The finish is dark, almost powdery chocolate that just melts in the mouth. Leave you with a slightly creamy aftertaste. Summary Diageo sold it off as part of a portfolio of 19 brands to Sazerac Co., which is a US distiller, in November 2018. Properties and Characteristics By the time Wayne left New York City for a decade-long stint in Los Angeles in 1997, Goldschläger was still going strong. And then, suddenly, it vanished. Goldwasser, a liqueur infused with 23-karat gold instead (1 less karat than Goldschlager), was first created in 1606 and soon became a favorite of legendary Russian czars Peter the Great and Katherine the Great. With that said, there’s a reason that only 23- or 24-karat gold is now used in food and drinks. Gold of inferior purity could potentially have harmful amounts of other (reactive) metals, so it’s very important that vendors selling edible gold ensure its purity.