A Sephora reviewer said: “This product is absolutely amazing, I am always looking for vitamin C products and recently started trying Paula’s choice products. This serum blends active sodium ascorbyl phosphate (vitamin C), plant-based caviar, and hyaluronic acid to brighten and support your skin.

Antioxidant Protection: Protects skin from free radicals and harmful UV rays, helping to prevent damage and premature aging. Simply apply a small amount to a hidden area of your skin (such as your wrist or neck) to make sure you don't have any reactions or sensitivities to your new K-Beauty product. Omar Ibrahimi, “[it’s] a key molecule for optimizing skin health and is an important and necessary cofactor (supporting molecule) that is required for the production of collagen, which is our skin’s main building block and currency for youthful skin. Aloe Barbadensis Leaf (Organic Aloe Gel)*, Vitamin C (Magnesium Ascorbyl Phosphate), Loofah Cylindrica (Vegetable Cellulose), Vitamin E (Tocopherol), Xanthan Gum, Pyrus Malus Fruit (Green Apple) Extract, Vitis Vinifera Fruit (Grape) Extract, Vitamin B5 (Panthenol), Superoxide Dismutase (Antioxidant), Alpha Lipoic Acid, Brassica Oleracea Italica (Broccoli) Seed Oil, Linum Usitatissimum (Flax Seed) Oil, Oenothera Biennis (Evening Primrose) Oil, Canadian Salix Alba Bark (Willow Bark) Extract, Hamamelis Virginiana Water (Witch Hazel), Ethyl Hexyl Glycerin.Depending on your skin’s sensitivity, you can use the product alone or add a few drops to your favorite moisturizer for a more diffused but equally effective application. I have been using this daily for over two weeks and have noticed a considerable difference in the texture of my skin.

A real buzz product, this much mentioned substance, found naturally in the skin, can help to both maintain moisturisation and reduce redness for clearer, less inflamed looking skin. Finish your routine by applying a lightweight, hydrating moisturizer to lock in the benefits of the serum and keep your skin nourished. This serum contains 20 percent potent, stable vitamin C to brighten, firm, and smooth textured skin for fast and effective results.Conatural face serums are highly effective for targeted treatments and can be used along with other Super Activ Serums, where each serum treats a separate concern.