The work was written by Dimitri Deneuville, art directed by David Diankanguila and directed by Andy McLeod through Rattling Stick. One commenter said: "It honestly does nothing, i have sleeves, used six bottles and all my tatts are exactly the same! Luckily, this part is pretty easy – Lynx Body Washes include kind-to skin plant-based moisturisers and derma-tested formulas. With its zesty fragrance of squeezed mandarin and sandalwood, this shower gel for men will soon become your new favourite shower essential for your everyday routine.

Building on this insight, Lynx wanted to bring to life how tattoos always tell a story about a guy being into something - or someone. Kick-start your day with the Lynx Africa range, including a shower gel, body spray, antiperspirant, shower foam and a daily fragrance for all-round freshness. Please consult your doctor before taking any new product, particularly if you are already under medical care.Ingredients: Aqua, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Parfum, Sodium Chloride, Sodium Benzoate, Citric Acid, PPG-6, Lactic Acid, Disodium EDTA, Saccharide Isomerate, Alpha-Isomethyl Ionone, Citronellol, Coumarin, Geraniol, Hexyl Cinnamal, Limonene, Linalool, CI 19140, CI 42090.

Use just enough moisturising lotion/ointment to cover it but not so much that it can’t breathe and heal.

Once it’s fully healed, you can wash it as normal with products like Lynx Ink Shower Gel, which cleans and moisturises as well as helps keep your tattoos looking bright for long-term care. After going to the painful process of getting a tattoo, those who have gotten inked want to make sure they are properly caring for their own body art. Lynx has launched a vibrant campaign to promote the unveiling of its new ink-enhancing shower gel – an aftercare product designed to keep tattoos bright. Finding the best-smelling body wash for men is only half the battle – if it’s rammed full of nasty chemicals, then it’s really not worth it. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH).

Join 322,522 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd. We want to keep those amazing stories alive and bright," Caroline Gregory, brand director at Lynx, said.

Lucky for you, this little guide has all you need to know about finding the best-smelling body wash, so you’ll be ready for when the unexpected happens. As well as each 20-second clip, the campaign also includes three six-second spots to feature on social media, with VOD to follow.

Have a look over here for more info on how to keep your tatts looking brighter than a teeth-whitening Snapchat filter. Lynx brand director Caroline Gregory said: “Tattoos play such a big role in guys’ lives, but so far there hasn’t been a lot you can do to keep your ink as fresh as on day one. Not only does this perfume body wash provide a great, long-lasting crisp coconut and black pepper scent, but it’s designed to be invigorating, so you’re ready and raring to go in a high-pressure situation.To be honest, they weren’t too impressed, as is the case with most social media ads, they are simply too short and therefore cannot really tell any sort of story without bashing you over the head with it. Experience an intense and revitalising Lynx Africa Shower gel, our best-selling fragrance for over a decade. All content of this web site is for information purposes only and is not a substitute for professional medical advice; rather it is designed to support, not replace, the relationship between you and your healthcare providers. While one spot stars an owl with a fear of heights who skydives to impress a girl, another features a tiger discussing the struggles of navigating the "jungle" of dating apps.