Being globally famous thanks to the original BBC Top Gear TV show’s success, Hawkstone Lager can trade on name recognition and witty, social media-based marketing that utilises Clarkson’s style of humour. Had I been duped into buying a sub-par beer? Cotswold Brew Co. (p. 55)" (PDF). Blakemore Fine Foods Alcohol Catalogue 2017 . Retrieved 6 July 2022.

In reality, Hawkstone Lager – named after a local Neolithic stone – tastes like it has more weight and body than your average Carlsberg or Kronenbourg and boasts a darker amber colour. It sits closer to a lighter IPA – maltiness, fragrance and fruitiness included. Yet despite those things, it retains that essential thirst-quenching quality of a good lager.Clarkson himself experienced a scary run-in with alcohol that caused him to be rushed off to a hospital in Majorca. Not that I was expecting a picture of his face on the label – and in some ways, given that some of the population will be anti-Clarkson and pro-beer, it is probably tactical. However, even Diddly Squat Farm gets diddly squat of a mention, which seems odd, even though it was partly brewed by the Cotswold Brewing Co. a b Clarkson, Jeremy. "Hic! Turns out I can organise a piss-up in a brewery: My own". The Times . Retrieved 26 December 2021. Is lager that bad, though? Sure, without naming names (Fosters), some are to flavour what Russia is to neighbourly relations, but some give IPAs, pale ales, session beers and so on a run for their money – does Jeremy Clarkson’s Hawkstone Lager (recently followed up by a cider) do the same? Clarkson reportedly told The Sun: "There's so much you can't say. For example, 'This is a delicious breakfast beer' — they won't allow it. It's very boring. Basically, all I'm allowed to say is, 'This is lager'."

Hawkstone Lager is distributed by the Craft Drink Co. [8] It has the same barcode as the former Cotswold IPA 5.2% which "was born out of our brewer’s love for big tasting American keg IPAs". [9] Advertising [ edit ] When is a beer not a beer? When it’s a lager, so the bad joke Ben Griffin just made up goes. Yet it is an attitude held by some beer enthusiasts. It is no coincidence that Hobgoblin ale had a campaign slogan that remarked: “What’s the matter lagerboy, afraid you might taste something?” Cotswold brewery teams up with Jeremy Clarkson to launch his own lager". Punchline Gloucester . Retrieved 26 December 2021.

Of course, maybe you just want a nice lager to get shit-faced on. Or ease the self-induced flaming misery of a vindaloo. In which case, Hawkstone Lager does the job nicely. Cheers to that. a b c Quadri, Sami (28 November 2021). "Jeremy Clarkson reveals what he really wanted to call his new lager Hawkstone". Evening Standard . Retrieved 26 December 2021. Jeremy Clarkson's banned advert for his Hawkstone lager". Oxfordshire Live. 22 December 2021 . Retrieved 26 December 2021. Woodruff, Leanne (10 January 2022). "Clarkson riles locals with new beer for Diddly Squat farm shop". Gloucestershire Gazette . Retrieved 18 January 2022.