Meyer, Zlati (2017-05-28). "Pepsico eyeing coconut water company: Report". USA Today . Retrieved 2023-08-02.

About 2.3 million people in the UK, including hearing-aid users, have troublesome ear wax requiring removal each year, along with around four in ten care-home residents. In addition to the coconut water which the brand is known for, the company has other side products such as Runa, a sports drink mixed with Ilex guayusa, a caffeinated holly tree, which it acquired in 2018, Ever & Ever, aluminum-canned water, and PWR LIFT, water infused with protein, which were founded in 2019 and 2021, respectively. [4] Philanthropy [ edit ] GP surgeries used to offer manual ear syringing using a hand-held metal syringe. However, this method is no longer considered safe for use as it used high pressure water and could damage your hearing. The theory is that the suction created by ear candling pulls wax and debris from your ear when you light the candle and place it in the ear canal. Some people manually wash out their ears at home using body-temperature water and a saline solution with a bulb irrigator after using wax-softening drops.

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Winfrey, Graham. "Vita Coco Won the Coconut Water Wars, but an Old Rival Is Planning a New Battle". Inc. Retrieved 2023-08-02. The clinical evidence says that you should never insert foreign bodies the ear canal as these objects are potentially dangerous and can cause injuries to the ear canal or ear drum. a b Jarvis, Rebecca; Dunn, Taylor (2016-02-17). "Meet the Company Behind the Coconut Water Craze". ABC News . Retrieved 2023-08-02.

For hearing-aid wearers, it can also make hearing aids whistle or impact accurate ear mould production, making it harder to get good results. In severe cases, the hearing loss it causes can lead to anxiety, stress, social isolation and depression. The National Institute of Health and Care Excellence (NICE) advises against trying to remove earwax or clean your ears by inserting small objects in your ear, even cotton buds . Some people shouldn’t have ear irrigation, including those with ear conditions such as a perforated eardrum.

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The professional removing the wax may also use another form of manual removal, such as a probe, to dislodge any stubborn wax . Ear-wax removal – prices compared Before having these treatments, you'll probably be advised to use ear drops for a few days to soften the wax. There's no shortage of intriguing and professional-looking devices online which profess to identify and remove ear wax with ease, but we'd advise against getting carried away with DIY options that aren't proven or advised.

Options include sodium bicarbonate 5% ear drops, hydrogen peroxide, medical-grade olive or almond oil drops. Research on which method is best – or whether water or salt water (saline) works as well – is inconclusive.Vita Coco has had many celebrities endorse its product, including Madonna, Anthony Kiedis, Rihanna, [14] Alex Rodriguez, [15] Maroon 5, [16] and Anna DePalma. However, you might find the drops cause their own discomfort, such as making your hearing worse or irritating your ear. Vita Coco was started after Michael Kirban and Ira Larin [6] met two Brazilian women in a New York City bar in 2003 and asked them what they had missed the most about their home country, with them answering coconut water. Noticing that there could be a potential business in bringing the drink to the States, the two thought about starting a business, but Larin sold everything he owned, married one of the Brazilian women, and went to Brazil. On a visit to Brazil to see Larin, Kirban noticed the prevalence of coconut water in many of the stores he went to, and decided to enlist Larins help to start the company, succeeding in 2004. [2] [7] [8]

Ear irrigation with an electronic irrigator – this flushes the wax out with water at low pressure: it's much safer and more effective than previous syringing methods because it maintains a set pressure as it pumps the water into your ear. Best and worst hearing aid providers - see how users rate major providers to help you find the best Vita Coco's coconut water is mainly sourced from Asia, with two-thirds coming from the continent and the other third being from Latin America. [4] You may find it easier to do this first thing in the morning, and again just before you go to sleep.You should only need to take further steps if the wax becomes impacted. What causes wax build-up in ears? Ear candles – or Hopi ear candles – are hollow cones made of a fabric tube soaked in beeswax and/or paraffin.